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Elements and Performance Criteria

  1. Maintain business information networks
  2. Identify changes in existing markets
  3. Identify additional markets
  4. Monitor competitor activity

Required Skills

Required skills

highlydeveloped communication skills to

determine and confirm market information from business networks using questioning and active listening as required

present marketing analysis outcomes to underwriters and management

liaise with others share information listen and understand

use language and concepts appropriate to cultural differences

IT skills for

accessing and using appropriate software such as spreadsheets and databases and using internet information

undertaking trend analysis

managing information in the marketing process

welldeveloped literacy skills to

analyse information and products to ensure appropriateness to customer needs currency and accuracy

report on and document market options for products and services

analysis and decision making skills

problem solving skills to address market product or service issues

organisational skills including the ability to plan and sequence work

Required knowledge

industry codes of practice

organisation policy and operating procedures

relevant financial products and services

distribution marketing

relevant financial services industry legislation

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

monitor the opportunities for business based on maintaining networks researching the markets identifying changes in the market and locating new markets

maintain a comprehensive knowledge of the products and services of the organisation

Context of and specific resources for assessment

Assessment must ensure

competency is demonstrated in the context of the financial services work environment and conditions specified in the range statement either in a relevant workplace or a closely simulated work environment

access to and the use of a range of common office equipment technology software and consumables

access to financial services product information

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples in combination are appropriate for this unit

evaluating an integrated activity which combines the elements of competency for the unit or a cluster of related units of competency

verbal or written questioning on underpinning knowledge and skills

setting and reviewing workplace projects and business simulations or scenarios

evaluating samples of work

accessing and validating third party reports

Guidance information for assessment


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Research may include:

customer feedback

legal developments

literature search:

newspapers

professional journals

product analysis

trend analysis.

Opportunities may arise through:

competitor's products

customer feedback

internal analysis

legislative changes

lobby groups

monitoring that involves continuous review and assessment of market conditions

product lifecycle.

Relevant information may include:

focus groups

literature:

newspapers

professional journals

market surveys.

Appropriate personnel may include:

consultants

customers

intermediaries

marketing support

sales function.

Legislation, regulations and codes of practice related to this unit may include:

anti-discrimination legislation

Australian Prudential Regulation Authority (APRA)

business names legislation

Consumer Credit Code

Corporations Act (including Accounting Standards)

Electronic Funds Transfer Code of Conduct

Finance Code

Financial Services Reform Act (FSRA)

Financial Transaction Reports Act

industry codes of practice

Privacy Act

taxation law.